There are many companies that can create one for you (some have free templates available), or you can create one yourself! Many companies will also give you a free 30-day trial. This advancement in itself will give your business more credibility to those with whom you correspond with.

When uploading a video to be viewed on YouTube, the use of keywords is essential. Here is how keywords work. When people want to view a video, they will type in a keyword into the search bar. After they hit return, videos with those keywords will appear in the search results. Well, you want your video to have the right keywords in its title, description, and tags, so it will pop up on potential customer’s search results. Pick descriptive words and try to find out what keywords other popular, relevant videos are using. Another important factor is your thumbnail. You should also make sure your thumbnail is attractive and interesting. This way it will catch people’s eyes and they will click it!

Some more good ideas are: you should post your video to your company blog (if your company does not have one, create one, it is easy and free!), other social network pages (as I mentioned before), and your company website. The more places your video appears, the more exposure it gets. This brings me to another good reason to post your video on these social networks sites: backlink credit. A backlink is basically a link to your site on other relevant web pages. The more popular and relevant the website, the more your website gets noticed by Google and the more they will advance in their search returns. Using YouTube, you get “backlink credit”!

I will not explain how to create lists , but rather I have created a video below on the ways to create , manage and add lists to your profile. It is an easy to follow video so please have a look.

The new list feature will enable you to share the list link, or the URL, outside of twitter. This means that you can join Twitter Lists from any website that is displaying the URL. So for instance, here is a list called ‘social media experts’ that I have created, http://twitter.com/#/list/andymac71/social-media-experts that you can click on from here. Tha fact that you can use this outside Twitter  will be a great marketing tool.

Make sure that if it is a list that contains your Industry Leaders, you are a member of that list too. You are not automatically a member of your own list until you add yourself. To do this, you need to go to your own profile page and click on the manage list icon at the left of your follower counts.Then simply add YOU as a member of that list

The list Title will be important too. Name it well. People looking to follow your lists will be looking at the names to see which one is suitable for them to follow. If you have an unfamiliar or cryptic name, people wont follow that list.

Most people will create a list that is their “favourite this” or their “top that”, such as My Top celebrity Picks or Top Sports Bloggers on Twitter. That’s a great way to use these lists but in terms of Business, you want to think a bit more ahead.

Take a marketing approach and think of Lists as a marketing tool.

There are certain questions that you should ask when considering lists

Ask yourself these questions

• Who are my target audience ( or customers)?
• Do they fall into their own categories with different needs or interests? If so, what is each customer category?.
• What are their outcomes in relation to my business
• What kind of information do I need to send out in order for them to reach their outcomes?
• What kind of information is this type of customer generally interested in?
• Who are the key people on Twitter that often tweets that kind of information?

So I would create a list in relation to the categories that I had put them in.

Lets say that you have various area’s to your business. You might be a Business Coach who not only coaches one on one, but may also run seminars and maybe sell certain products. You could create lists that have those people interested in each offering/service. They can even be cross-listed too.

Its not too hard to do a Twitter search for people that are interested in the type of seminars you run, the type of coaching your Into etc

You just need to start thinking outside the box on how to keep a valuable list.

Good luck with lists.

Don’t forget to sign up to my BRAND NEW 21 day  eCourse on Social Media Marketing

1. Twitter Karma
I think this one is the best for what you want.. Twitter Karma!
As with most 3rd party applications, you will need to supply your name and password as Twitter Karma needs to see who’s in your friends/followers list.

You will be able to see who is following you or if are You following them etc. You can also see how long its been since they have tweeted.

If you Pop on down to the bottom you can make your decision:

If you’re looking to drop everyone, do a “check all” and “Bulk Unfollow” and it’ll go through and unfollow them.
If you just want to follow certain ones, then check the boxes.

A bit of warning, this may take some time, so please be patient.  I find the best way to keep up on whether it is working (Because it goes into work mode the instant you click it: Would be to go to your twitter homepage, and watch the numbers increase/decrease appropriately.

One of the nicest parts is it will show you when they “Last Updated” so you can feel better removing people who haven’t updated “Ever” or “not in a year” or so.

2.Friend or Follow!

It’s actually very simple to use but a little tedious.  Simply browse to their site, enter your name hit submit and you’re off!

At that point, you can click on their names and decide if you want to continue following them or not.  It’s a useful way to see who it is that you are following who is not following you.   But the benefits don’t end there!

Simply by clicking on Fans, you’ll get a list of people who are following you, but YOU are not following back!

This happens to the best of us, or they’re spammers which haven’t been removed yet, in either case you can click on them and choose to follow or not!

Here is where it gets tricky.   Let’s say you chose to follow ‘x’ number of folks and they’re not reciprocating, and you decide  to unfollow them, you need to open up each of their profiles. I like some things about this site but it is not my favourite…it can be very tedious.

3. Untweep
This is a very simple site to follow and if you just want to purge your list according to how active some people are on your list, then you can use this site. Not much to it really…

So remember, if you’re looking to mass follow, mass unfollow, or take any kind of mass actions (Or even just get a feeling of how unbalanced things may be)  – The three tools mentioned above will help you achieve that!

The aim of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service, business owners need to get customers in the door, or at least to their web page. If you don’t let people know that you are there, how can you sell them anything? As a dear friend of mine used to say, ‘ You can’t sell a secret’ Customers cannot buy a product or a service if they don’t know it even exists.

Although social networking websites are commonly thought of as ones that people only make online friends or share what they had for lunch, there are networking sites that are designed for business owners. These websites (such as LinkedIn) will not only allow you to share your business information with other business owners, but will also allow you to develop close relationships with those that share an interest that is similar to yours. These days, the traditional ‘friends only’ websites (Facebook, twitter and MySpace) are now becoming big fish in the world of business marketing Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner or several new loyal customers.

Social networking sites that are not created to target business owners can be leveraged successfully because of the simple fact that large numbers of people visit these sites each day, and people love to buy stuff! By large numbers, I mean that Facebook now has over 200million active users, predicted to be 500 million by 2011 and Twitter is growing at an alarming rate. It alone grew by 640% in 2008!

So should you be using social networking to promote my business? It’s all really a simple matter of just getting involved and attracting to you the people who have an interest in the information, products, or services you want to share with them. If you haven’t already done so, take the very simple and easy step and sign up today…

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Social Networking is basically the regular interaction of people with a common outlook or purpose. These days there is really nothing new about this phenomenon, and it’s something many of us have been doing everyday since we could speak, especially in schools or in the workplace. But as a marketing concept, this trend is growing more and more popular online everyday.

Unlike most high Schools, Universities, or Workplaces, the Internet is filled with millions of people who are searching to meet other online users and develop business and personal contacts and relationships.

There are many ways to conduct social networking on the web. Social networking websites are pretty much groups of Internet users that can range from tiny and closely focused portals to massive groups of people who all have different interests and varying backgrounds.

So a social networking site can be prominent on the basis of topics from hobbies, common interests, education, Business Ideas, or Political standpoints. And the reason behind getting involved in these websites is to meet new people who fit into one of two categories:

•    People who have something you need.

•    People who need something you have.

Of course  there is a lot more to it than this simple idea but the above two categories basically wrap up the entire purpose of joining in on the social networking craze. You might be looking for someone with the missing coin in your rare coin collection, or you could be searching for new business contacts to grow your business to the next level.

The aim of my website and Blog is to introduce you to new and FUN ways to utilize some of the tools to grow your business using Social media , in an easy and relaxed way without the heavy jargon. There will be plenty of ‘how to’ videos and heaps of cool tips for all levels of experience.

Whatever your reasons are, the most important thing to do is to just get started and join in. Sign up to some free social websites such as Twitter, Facebook, LinkedIn and Youtube and begin finding out what it all about. Anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside these online communities, you can begin to create your own network of friends.

Check out the profiles or profile pages of other members, and even start contacting the people who share common interests and aspirations as you. Since networking sites exist for the sole purpose of meeting and communicating with people from all walks of life, the majority of folks who visit these sites are more than happy to meet and communicate with you! You can always start with me……( click on links at top of page)