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The aim of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service, business owners need to get customers in the door, or at least to their web page. If you don’t let people know that you are there, how can you sell them anything? As a dear friend of mine used to say, ‘ You can’t sell a secret’ Customers cannot buy a product or a service if they don’t know it even exists.
Although social networking websites are commonly thought of as ones that people only make online friends or share what they had for lunch, there are networking sites that are designed for business owners. These websites (such as LinkedIn) will not only allow you to share your business information with other business owners, but will also allow you to develop close relationships with those that share an interest that is similar to yours. These days, the traditional ‘friends only’ websites (Facebook, twitter and MySpace) are now becoming big fish in the world of business marketing Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner or several new loyal customers.
Social networking sites that are not created to target business owners can be leveraged successfully because of the simple fact that large numbers of people visit these sites each day, and people love to buy stuff! By large numbers, I mean that Facebook now has over 200million active users, predicted to be 500 million by 2011 and Twitter is growing at an alarming rate. It alone grew by 640% in 2008!
So should you be using social networking to promote my business? It’s all really a simple matter of just getting involved and attracting to you the people who have an interest in the information, products, or services you want to share with them. If you haven’t already done so, take the very simple and easy step and sign up today…



If you have any questions regarding anything about Twitter, Facebook , Youtube etc, just 


