If you want to upgrade your business email look, you should invest in creating an email newsletter. Your email newsletter should have a template that you use for all of your email correspondence with your company letterhead/image/logo, contact information, YouTube Channel name, updates, names and emails of pertinent people whom customers can get in touch with, store hours, etc.
There are many companies that can create one for you (some have free templates available), or you can create one yourself! Many companies will also give you a free 30-day trial. This advancement in itself will give your business more credibility to those with whom you correspond with.
When uploading a video to be viewed on YouTube, the use of keywords is essential. Here is how keywords work. When people want to view a video, they will type in a keyword into the search bar. After they hit return, videos with those keywords will appear in the search results. Well, you want your video to have the right keywords in its title, description, and tags, so it will pop up on potential customer’s search results. Pick descriptive words and try to find out what keywords other popular, relevant videos are using. Another important factor is your thumbnail. You should also make sure your thumbnail is attractive and interesting. This way it will catch people’s eyes and they will click it!
Some more good ideas are: you should post your video to your company blog (if your company does not have one, create one, it is easy and free!), other social network pages (as I mentioned before), and your company website. The more places your video appears, the more exposure it gets. This brings me to another good reason to post your video on these social networks sites: backlink credit. A backlink is basically a link to your site on other relevant web pages. The more popular and relevant the website, the more your website gets noticed by Google and the more they will advance in their search returns. Using YouTube, you get “backlink credit”!